Mera Wala My Airtel App

Today mobiles or tablets have become indispensable objects and I would not be exaggerating if I say that mobile devices are now a key part of everybody’s life. There are thousands of mobile handset manufacturers but very few quality network providers and in that space, Airtel who call themselves the "smartphone network" has been the customer’s most preferred choice. 

In the modern day scenario, we are all on the move and mobile internet is used more widely than the traditional online methods. The need of the hour is information on the fingertips and mobile apps plays a very vital role here. For any business, irrespective of being large or small, it is important to have a mobile app for its growth in customer base and business operations. Be it financial institutions or entertainment hubs or travel and holiday providers or restaurants or hotels, everybody have their own private mobile app and through this modern day solution, it not only increases the visibility of the business, but also boosts the turnover in a significant way. In the same lines of mobile applications, the telecom giant Airtel have their own mobility solutions and it is one of the best intuitive apps that I have ever used. Here are the top features of their My Airtel App that I think give them the edge over others:

1) Airtel Surprises: It’s a brilliant marketing win-win idea by Airtel. With every recharge through My Airtel App, the customers get discount coupons from a host of vendors like Café Coffee day, Flipkart, Amazon.in, VLCC, Myntra, ebay.in and PVR Cinemas etc. With a strategic association with India’s largest coupon and marketing platform “mydala”, Airtel Surprises is a fantastic initiative not only for the telecom vendor but also for its customers. Adding to the fun, they have this “shake and win” feature where one has to shake his/her mobile to get the offers. That’s marketing at its best!

2) “I want to”: This is my personal favorite. This feature in My Airtel App helps you pay the bill, recharge your packs, buy games, look at your balance, verify your data consumed, the recharge history, all at click of a button. One just needs to create a shortcut to the home screen and then with one tap, it’s ready for use. Highly customizable, this is incredibly useful for people who want to get things done quick and fast.

3) Service Request: Gone are the days of customer care numbers, and emails and this feature comes as a fresh air! Through the My Airtel App you can lodge or file a complaint just and also can check the status of your request/complaint at your disposal. This is think is a great customer engagement model facilitated via #MyAirtelApp

4) Safe and secured payments: As I said earlier, we are all on the go and we would prefer everything right at our fingertips. Paying bills, making purchases, sending money everything online sounds great and can be made through My Airtel App. It has given us the facility to store our credit card details and the feature is completely secured by PCIDSS certification. The checkout is ultrafast and it is highly intuitive.

The Airtel mobile app, My Airtel App not only has been a tremendous marketing tool by making the customers aware of the new launches, new features but also it creates a new engagement platform. Here I think Airtel has a perfect score in the area of mobile app and has done great preparation to grow in future.

Dil nahi Dimaag: The mantra of Ek Nayi League!

In the last few weeks if we had been watching the IPL, none of us would have missed these ads on #EkNayiLeague.

If you have, here are the ones for the quick view:

Featuring one of the Gods of cricket, the captain of the world champion Indian team, Kapil paaji is creating a huge amount of suspense all around. Ek Nayi league – Kya hai yeh? is the buzzing question!

Although new to the Twitter platform, the personal handles of Kapil sir himself @therealkapildev and the leagues exclusive handle #eknayileague is brimming with posts from variety of audiences. The wild guesses includes singing competition, dance competition, talk shows etc and like many others, even I am scratching my head figuring out what this can be all about. I did a web search with #eknayileague as the key word but unfortunately there isn't much available on the internet as well. In each of his ads he says Dil Se Khela toh Hit Wicket and Dil Se Khela toh aapki Googly meaning if you play with all your heart, you are setting up for failure. Wow! That’s a little weird but a very important hint which needs to be taken into consideration.

I am pretty much sure that this is going to be a television series and more of a reality show however the theme is where the speculation is all about. After rounds of permutation combinations, considering a few points and hints, here are my guesses:

Guess #1: He being a sportsperson himself, in some videos he has spoken about Yuvraj, Sania and MS Dhoni. Here are the videos to view:

So, can this be a sport show with small games or sport to be played which is more about the brawn than heart? Getting together people from all walks of life and getting them compete in some physical sport for some prize money.

Guess #2: In one of the videos he also talks about Comedy nights with Kapil star Kapil Sharma aka Bittu and how he bowls googlies (read as questions!) at people coming to the show. Here's the video:

So can this be a talk show with some real questions to some of the stars from various fields? A chat show where it's about answering based on brains than heart!

Guess #3: By saying Dil Se Khela toh Hit Wicket and Dil Se Khela toh aapki Googly he is actually asking people to use the brain more than the heart. Hence can this be a quiz show like the Kaun Banega Crorepati however something specialized in sports involving prize money.

Guess #4: He is asking everybody to follow him on Twitter and hence could this be an online saga?

We need to make a very important note that our honorable PM has congratulated Kapil Dev for this effort and wished him the best of luck. Hence I think this going to be for a good cause and it is going to bring the society together. As a person, Kapil sir is a social brand in himself and it definitely will have contribution back to the society. Whatever be it, I am looking forward for the truth unfolding and the event’s gala release.

Keep following the website http://www.eknayileague.com/ and the twitter handles @therealkapildev and #eknayileague for more updates!